Case study

Finding Quota Clarity at a Growing Panhellenic

September 15, 2024

The Challenge

A mid-size public university's Panhellenic council was heading into formal recruitment with growing anxiety. The council had expanded from 6 to 9 chapters over three years, and their RFM process hadn't kept pace. Advisors felt uncertain about quota calculations, chapter presidents were confused about their targets, and the previous year had ended with multiple appeals and frustrated members.

The council advisor reached out six weeks before recruitment, looking for help making sense of the numbers and building a process everyone could trust.

The Approach

We started with a Recruitment Strategy Sprint—four weeks of focused work to get their RFM foundation solid before the pressure of recruitment week arrived.

Week 1: Data Audit & Understanding

First, I reviewed their historical data: three years of registration numbers, bid acceptance rates, and chapter sizes. We identified patterns they hadn't noticed—like consistently overestimating PNM registration—and established a realistic baseline for this year's projections.

Week 2: RFM Education

I facilitated a training session with the Panhellenic executive board and chapter presidents. Instead of just explaining formulas, we walked through real scenarios:

  • What happens when a chapter is below quota at the start of preference night?
  • How do we handle a chapter that's oversubscribed after the first round?
  • What does "intentional single preference" actually mean, and when should we use it?

By the end, student leaders could explain RFM to their chapters with confidence.

Week 3: Schedule & Flow Planning

We rebuilt their recruitment schedule with RFM in mind. Key changes included:

  • Adding buffer time between rounds for data review
  • Creating a clear escalation path for unexpected scenarios
  • Designating specific moments for chapter advisors to check in on their numbers

Week 4: Playbook Creation

I created a custom playbook for their council—not a generic guide, but a document specific to their campus with their numbers, their chapters, and their scenarios. This became their reference point throughout recruitment week.

The Results

Recruitment week was noticeably calmer. The Panhellenic VP of Recruitment later described it as "the first year I didn't cry during preference night."

95%

Quota attainment across all chapters

40%

Reduction in advisor stress (self-reported)

0

RFM-related appeals filed

More importantly, the chapters felt the process was fair. When everyone understands how the numbers work, there's less room for suspicion and more space for celebrating new members.

What Made the Difference

Looking back, the council advisor identified three things that shifted their experience:

  1. Education over explanation. Instead of just telling them the rules, we practiced scenarios together. When surprises came during recruitment, leaders knew what to do.

  2. Campus-specific materials. Generic RFM guides exist, but they didn't address this council's specific chapter makeup and history. A tailored playbook gave them answers they could actually use.

  3. Front-loading the work. By doing the hard thinking six weeks before recruitment, they had breathing room during the week itself. No scrambling to figure out formulas at 11 PM.

What's Next

The council is already planning for next year. They've asked to continue working together on post-recruitment retention strategies and chapter president training. The foundation is set—now it's about building on it.


This case study is based on a real engagement. Campus details have been generalized to protect client confidentiality.